"There is no basic pattern, which works for everyone: the decision-making should be made individually in each specific case. This decision depends on many factors: how much coverage the video received, how much of a reaction was caused, and whether or not those words could harm the businessman.
What really shouldn’t be done in a situation when a businessman has attracted the negative attention of bloggers, is rudeness and threatening behavior. In addition, what will always find a good reaction from the audience is humor. If a businessman responds to the charges with humor, he can win the sympathy of even his opponents," — reveals the winning formula Viktoria Kulibanova.
