During the first part of the conference editors of the leading business media of St. Petersburg reported on the development trend of business publications, their business structure, especially changes in their content, format, audience and made predictions of their future development. The experts discussed issues of media responsibility and socialization of business publications in modern society.
During the second part of the conference representatives of large companies such as the Bank of St. Petersburg, L1, Nokian Tyres and leading experts from the media industry spoke about the tools of marketing communications designed to interact with different segments of the targeted audience. There were presented successful cases of companies, their methods and results of the work in the media space and social networks. Victoria Kulibanova, general director of Spice Media, also gave a speech at this conference.
