News

Vladimir Knyazhytskyy, CEO of FastLane Group, joined the Startup Exchange expert jury. As a rule, the jury included major players in the market, investors and consultants, whose task is to assess the work of the contestants and reveal the most competitive projects.

Spice Media compiled a list of cases where the promotion in the media with the help of professional PR agencies is most efficient.

On July 5, the 12th Sprint at the Palace Square of St Petersburg was won by the member of the Russian sprint team, Ivan Anisimov, and the winner of the World Roller Skiing Cup, Ksenia Konokhova. For the second year in a row, SpiceMedia is in charge of the PR coverage of the competition.

Each company focused on the development and promotion in the media field should have a key spokesperson, the "face" of the brand. This person will represent the company, identify with it, every word they say may have positive or negative consequences for the brand reputation, so one of the key tasks of specialists in public relations is to prepare the spokesperson to communicate with journalists, or, using the professional slang, "brief" them.

Every year the majority of online users become more dynamic and more demanding to the daily content. Today they are more active than ever at watching the news, events, trends, so it is becoming more difficult for the brands to win the attention of the consumers in the overall info glut. In such complex conditions, newsjacking has become a real boon for modern PR managers, SMM-ers, advertisers and marketers.

Personal PR always starts with setting goals. Make sure you answer one simple question: "WHAT do you need all this FOR?"

We learned how much it costs to advertise in the stars' accounts and how effective it is for brand promotion. And now we're sharing it with you.

We can confidently say that, last year was a fruitful, vivid and memorable year for us! We thank everyone who was with us in the past year, participated in the turbulent life of Spice Media and inspired us to new ideas and accomplishments! We hope that the coming new year will not be any less dynamic or successful, no matter what!

The General Director of Spice Media, Victoria Kulibanova, addressed the meeting of PR-specialists and marketers of the construction sphere, «PR Stroy», where she spoke about, how to properly develop the PR strategy of a company.

On September 24, at the boutique hotel "Aristos", Spice Media agency organized a press conference for the Board of professional developers, where experts told journalists about the results and tendencies of the current year in the real estate market, and also about the features of the new direction - Fee-development.