Vanino

The housing estate of Vaninois a new business-class village developed by the Tareal Company. The project was designed in cooperation with architects and designers from Baltic states. One of the Vanino estate's main advantages is its economical effectiveness. Thanks to  utilities and quality materials, the houses are energy more effective and so less expensive in use.

In the summer of 2011, the team of Spice Media communication agency developed a communication strategy to promote the Vanino housing estate in mass media and social networks. As a result of the promotion efforts, there appeared more than 200 publications in business and special media. Some 30 % of the houses were sold thanks to professional work in social networks.