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The Lend supermarket chain is the Saint Petersburg biggest premium-class supermarket chain. The Lend's range of goods includes more than 22,000 items of fresh and quality products from many countries of the world and still grows. The Fresh category includes 2,500 items.

In the fall of 2012, communication agency Spice Media arranged a press conference for the Lend supermarket chain. The Lend management  reported the financial results for the first half-year of the year 2012, presented the chain development plans, and answered the questions of press people from leading media. This press conference was  reported in more than 20 publications in Saint Petersburg press and internet media.

In the summer of 2013, the specialists of Spice Media promote the Lend chain in the principal social networks, such as Vkontakte, Facebookm Twitter, Instagram.