Beko

The BEKO brand belongs to Koç Holding Durable Goods Group. The company produces a full range of large and small household appliances, being one of the five largest manufacturers of household appliances in Europe. In total, the company owns 11 brands, including Grundig, Bregenz, Arctic, and Blomberg, presenting its products in more than 100 countries around the world. BEKO devices are being sold in Russia since 1997. In 1999 the company opened an office in Russia and in October 2006 launched a production line in their own factory in the town of Kirzhach(Vladimir region). Currently, BEKO is ranked sixth among manufacturers of home appliances in Russia.

 SpiceMedia Communications Agency carries out a complex of measures on brand reputation management of BEKO on the Internet and promotes the company on social networks.